Marketing Plan for Saigontourist travel services Coursework

Marketing Plan for Saigontourist travel function - Coursework ExampleThe Marketing plan Saigontourist Travel Services describes the way in which the service quality of the touristry industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration everywhere research and development initiatives in value to introduce innovative tour packages for its customers at frequent biennial intervals. It is worth mentioning that this might be considered as a major strength of the company which substructure make haste the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it abide introduce a travelling trip named Cosy Viet, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam. It is in this academic degre e setting that the core product in terms of Cosy Viet and similar other tour packages might financial aid Saigontourist to attain a higher level of customers satisfaction resulting in the overall augmentation of its profitability and its efficiency in relation to customer relationship management.Saigontourist is a state-owned travelling enterprise which desires to attain the largest section of market grant in the tourism industry of Vietnam. Therefore, the organisation has been observed to deliberately attempt to fightds enhancing its distinguish image by improving its eminence and characteristics of services offered to the target groups. 3. Moreover, the introduction of Cosy Viet is also expected to enhance the brand equity of Saigontourist resulting in the overall improvement of its prosperity. Based on this aspect, Saigontourist can also offer the set of a knowledge tour guide in order to offer value added services at an efficient cost to its customers. This might significant ly help the customers of Cosy Viet to attain an overall view astir(predicate) the culture, beauty, nature and history of Vietnam and its neighbouring areas such as Dalat-Nha Trang, Da Nang-Hue and others. This in turn is most likely to advance in enhancing the dependency and satisfaction level of the customers further resulting in the ascendancy of Saigontourist4. In Cosy Viet package, the consumers can also be rendered with extra facilities namely couple passes for luxury cruise day outs, old war site touring packages, river cruising tours and trips for Indochina. Moreover, varied types of insurances can also be offered at a reasonable cost, in order to enhance customer gratification. Hence, it might facilitate Saigontourist to augment its brand value in the long run5. hurt Pricing is the second most important aspect of marketing mix. In order to enhance the somatic image of Saigontourist, it shall be highly beneficial for the organisation to follow value-based pricing techniqu es, at the introduction stage of its new product, i.e.