Research Report on Competing with Information Technology Paper

medicamental theme on Competing with Information Technology - Research Paper ExampleThe issues addressed include various ship canal that Spotify euphony service uses IT to compete with iTunes harmony service and the technologies leveraged by the two corporations to enable competitive advantage. around customers are mindful about the music delivery business and the effectiveness of each one of them. Because the music industry will exist into the foreseeable future, most music companies are developing strategies that will serving them capture a larger share of the market among its rivals (Kusek et al. 82 Latham 4). This competition, however, has streamed down to only two of import competitors existing in the market. These music services include the Apple iTunes and Spotify. These two music services bewilder large economies of scale and have a huge demand on a global scale. two Apple iTunes and Spotify have pressed on with sweeping overhauls of their digital music services that allow upright competition. Apple iTunes has about 800 jillion customer accounts out of which 200 million customers are active buyers. Spotify, on the other hand began in Sweden and move into the United States in 2011. Spotify currently has about 15 million customers that subscribe through payments and 45 million customers that listen free, with advertising (Lester 49). There, however, exist various uncertainties as to how Spotify music service will match up to Apple iTunes.Michael Porters value chain is use in iTunes service in order to get an insight of the chain of activities involved before a valuable service is provided to the consumers. Apple iTunes is a service that comes in form of an online platform providing music diffusion structures(OGrady 112). The Value-chain model of iTunes primary activities is as follows1. Content creation- the content is regulated by licensing agreement partnerships with various music labels.In this partnership, iTunes offer artists music to cust omers and for each download Apple is entitled a share in revenues.2.